How can the answer be improved. · writing digital copy for domain experts april 23, 2017 | article: 8 minutes to read these tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility professionals want content that is easy to scan, factual, and verifiable.
10 web writing tips 1 understand how users read on the web users read differently on the web – unlike when they are reading a book from cover to cover on the web, users don’t read word for word they skim content, trying to get a quick impression of what it’s about they scan for the bits they are interested in and ignore the rest.
Since web writing aims to keep itself as simple as possible, the usual preference is to do without the serial comma some clients will insist on its use, especially if they are in occupations where a more formal use of language is the norm, such as law.
Information on how best to write for online media, including journalism sites, weblogs or blogs, multimedia storytelling and resource compilations.